Rimming the waterline of the tower eyeLids with white or nude-colored eye Liner has tong been a secret trick of makeup artists’ to brighten the eyes. Tarte EmphasEYES Natural Inner Rim Brightener acts in the same way. Plus, when the aloe- and vitamin-rich creamy penciL is used on the brow bone, it acts as a hightighter for a ‘wakening’ effect.